There’s a lot of writing advice out there, some of it’s great, some of it is worthless, all of it should be taken with a grain of salt. That being said, there is something that I’ve thought about recently and so I wanted to make a point to write about it here.
J.K.Rowling famously admitted that “she didn’t have a reader in mind when she wrote Harry Potter.” She was writing for herself, and it’s a fairly common notion for most writers that they ought to write mostly for themselves or as Toni Morrison says: “If there’s a book you want to read that hasn’t been written, you must write it.” Writing for yourself, and writing the sort of book you want to read is crucial, but eventually a reader will have to be a part of your thought process.
Editing is the perfect time for this because you’re already making major changes to your work and it’s expected that a lot of changes will probably be happening already in the course of you editing/rewriting your work (particularly if publication is ever the gain). This is the time in which you would want to ensure you were taking the time to consider what type of reader your work ought to have? What do they like to read and what are some expectations for the genre you’re writing in? This isn’t to say that you can’t bend or even break the rules, but you should at least know what the rules are in order to know why they ought to be followed or not followed depending on the work. Knowing who your potential reader might be can only help you in the long run. Is it YA? Romance? Sci-Fi? Or a little of the three, muddying the waters of genre is never a bad thing, but it can complicate the question of who is your book written for.